About us

Hello! I’m Sarah, the proud owner of Hollies Haberdashery. I’ve always been passionate about all things crafty, but after the birth of my daughter, Hollie, my love for creating magical projects truly blossomed.

In September 2014, Hollies Haberdashery began as a small online business. Thanks to the incredible support from our wonderful customers, we opened our first retail store in September 2015 at 11 Barracks Court, Newcastle-under-Lyme. Just a year later, we moved into larger premises at 19 Barracks Court, where we stayed for the next nine years, growing steadily and expanding our range.

We remain a small, family-run business with a simple mission: to provide 100% customer satisfaction—because without you, we wouldn’t be here. We’re passionate about offering beautiful fabrics at affordable prices, stocking a wide range of quilting and dressmaking fabrics, sewing essentials, and, more recently, a gorgeous selection of yarns.

In June 2025, we reached an exciting milestone—opening our brand-new 3,000 sq ft flagship store right in the heart of Newcastle-under-Lyme! This makes us one of the largest independent fabric stores in the UK open to the public. We are proud to be a Tilda Flagship Store and are honoured to have won multiple industry awards, including Independent Business of the Year 2024 at the Newcastle-under-Lyme Business Awards.

Whether you’re a lifelong crafter or just starting your creative journey, we can’t wait to welcome you into our store and be part of your next project.